<?xml version="1.0" encoding="UTF-8"?>
<!--generator='jetpack-15.8-a.3'-->
<!--Jetpack_Sitemap_Buffer_News_XMLWriter-->
<?xml-stylesheet type="text/xsl" href="//cantthinkofaname.com/news-sitemap.xsl"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/reassurance-placement-matters-most-when-buyers-are-still-comparing/</loc>
  <lastmod>2026-04-19T14:35:21Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Reassurance Placement Matters Most When Buyers Are Still Comparing</news:title>
   <news:publication_date>2026-04-19T14:35:21Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/reassurance-placement-turns-decent-traffic-into-cleaner-conversations/</loc>
  <lastmod>2026-04-19T14:35:21Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Reassurance Placement Turns Decent Traffic Into Cleaner Conversations</news:title>
   <news:publication_date>2026-04-19T14:35:21Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/reassurance-placement-does-more-seo-work-than-most-teams-realize/</loc>
  <lastmod>2026-04-19T14:35:21Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Reassurance Placement Does More SEO Work Than Most Teams Realize</news:title>
   <news:publication_date>2026-04-19T14:35:21Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/reassurance-placement-usually-fails-when-templates-multiply/</loc>
  <lastmod>2026-04-19T14:35:21Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Reassurance Placement Usually Fails When Templates Multiply</news:title>
   <news:publication_date>2026-04-19T14:35:21Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/reassurance-placement-often-reveals-whether-the-business-is-overexplaining/</loc>
  <lastmod>2026-04-19T14:35:21Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Reassurance Placement Often Reveals Whether the Business Is Overexplaining</news:title>
   <news:publication_date>2026-04-19T14:35:21Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/category-logic-becomes-visible-when-the-homepage-is-carrying-too-much/</loc>
  <lastmod>2026-04-19T14:35:21Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Category Logic Becomes Visible When the Homepage Is Carrying Too Much</news:title>
   <news:publication_date>2026-04-19T14:35:21Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/content-reuse-should-create-recognition-not-sameness/</loc>
  <lastmod>2026-04-19T14:35:21Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Content Reuse Should Create Recognition Not Sameness</news:title>
   <news:publication_date>2026-04-19T14:35:21Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/interaction-clarity-the-case-for-fewer-mixed-signals/</loc>
  <lastmod>2026-04-19T14:35:21Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Interaction Clarity: The Case for Fewer Mixed Signals</news:title>
   <news:publication_date>2026-04-19T14:35:21Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/hub-page-scope-matters-most-when-buyers-are-still-comparing/</loc>
  <lastmod>2026-04-19T14:35:21Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Hub Page Scope Matters Most When Buyers Are Still Comparing</news:title>
   <news:publication_date>2026-04-19T14:35:21Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/the-first-scroll-should-answer-the-silent-objection/</loc>
  <lastmod>2026-04-19T14:35:21Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The First Scroll Should Answer the Silent Objection</news:title>
   <news:publication_date>2026-04-19T14:35:21Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/scannable-differentiation-gets-stronger-when-proof-arrives-in-sequence/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Scannable Differentiation Gets Stronger When Proof Arrives in Sequence</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/scannable-differentiation-reduces-how-much-selling-the-copy-has-to-do/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Scannable Differentiation Reduces How Much Selling the Copy Has to Do</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/scannable-differentiation-becomes-visible-when-the-homepage-is-carrying-too-much/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Scannable Differentiation Becomes Visible When the Homepage Is Carrying Too Much</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/context-carryover-matters-most-when-buyers-are-still-comparing/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Context Carryover Matters Most When Buyers Are Still Comparing</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/context-carryover-gets-easier-to-maintain-when-the-rules-are-explicit/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Context Carryover Gets Easier to Maintain When the Rules Are Explicit</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/forms-convert-better-when-they-explain-the-human-cost-of-waiting/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Forms Convert Better When They Explain the Human Cost of Waiting</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/search-coverage-planning-an-overlooked-source-of-page-friction/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Search Coverage Planning: An Overlooked Source of Page Friction</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/category-logic-reduces-how-much-selling-the-copy-has-to-do/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Category Logic Reduces How Much Selling the Copy Has to Do</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/navigation-recovery-matters-more-than-perfect-navigation/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Navigation Recovery Matters More Than Perfect Navigation</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/internal-search-utility-the-difference-between-more-pages-and-better-pages/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Internal Search Utility: The Difference Between More Pages and Better Pages</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/fewer-choices-create-better-questions-from-better-rochester-leads/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fewer Choices Create Better Questions From Better Rochester Leads</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/give-rochester-support-content-a-real-conversion-purpose/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Give Rochester Support Content a Real Conversion Purpose</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/cta-restraint-sets-the-tone-for-whether-rochester-visitors-keep-evaluating/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>CTA Restraint Sets the Tone for Whether Rochester Visitors Keep Evaluating</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/which-proof-elements-belong-near-the-decision-point-on-rochester-pages/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Which Proof Elements Belong Near the Decision Point on Rochester Pages</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/clarify-rochester-decision-paths-so-long-pages-feel-progressive-instead-of-repetitive/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Clarify Rochester Decision Paths So Long Pages Feel Progressive Instead of Repetitive</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/form-clarity-does-more-seo-work-than-most-teams-realize-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Form Clarity Does More SEO Work Than Most Teams Realize on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/separate-proof-clusters-so-credibility-accumulates-instead-of-scattering-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Separate Proof Clusters So Credibility Accumulates Instead of Scattering on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/a-page-that-explains-too-much-usually-explains-too-little-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A Page That Explains Too Much Usually Explains Too Little on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/navigation-taxonomy-the-case-for-fewer-mixed-signals-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Navigation Taxonomy The Case for Fewer Mixed Signals on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/keep-search-pages-honest-about-what-the-visitor-will-find-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:15Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keep Search Pages Honest About What the Visitor Will Find on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:15Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/assisted-scanning-the-case-for-fewer-mixed-signals/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Assisted Scanning: The Case for Fewer Mixed Signals</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/category-logic-changes-how-credible-a-flexible-offer-feels/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Category Logic Changes How Credible a Flexible Offer Feels</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/every-offer-needs-a-clear-neighbor-policy/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Every Offer Needs a Clear Neighbor Policy</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/conversion-friction-maps-the-difference-between-more-pages-and-better-pages/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Conversion Friction Maps: The Difference Between More Pages and Better Pages</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/category-logic-gets-stronger-when-proof-arrives-in-sequence/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Category Logic Gets Stronger When Proof Arrives in Sequence</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/scannable-differentiation-turns-decent-traffic-into-cleaner-conversations/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Scannable Differentiation Turns Decent Traffic Into Cleaner Conversations</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/scannable-differentiation-does-more-seo-work-than-most-teams-realize/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Scannable Differentiation Does More SEO Work Than Most Teams Realize</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/scannable-differentiation-usually-fails-when-templates-multiply/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Scannable Differentiation Usually Fails When Templates Multiply</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/scannable-differentiation-often-reveals-whether-the-business-is-overexplaining/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Scannable Differentiation Often Reveals Whether the Business Is Overexplaining</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/scannable-differentiation-changes-how-credible-a-flexible-offer-feels/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Scannable Differentiation Changes How Credible a Flexible Offer Feels</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/content-refreshes-fail-when-nobody-updates-the-promise-on-rochester-pages/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Content Refreshes Fail When Nobody Updates the Promise on Rochester Pages</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/reassurance-design-is-the-hidden-layer-behind-more-reliable-rochester-templates/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Reassurance Design Is the Hidden Layer Behind More Reliable Rochester Templates</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/reassurance-should-travel-with-risk-across-rochester-service-pages/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Reassurance Should Travel With Risk Across Rochester Service Pages</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/design-for-faster-understanding-before-designing-for-delight-on-rochester-sites/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Design for Faster Understanding Before Designing for Delight on Rochester Sites</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/review-relevance-turns-decent-rochester-traffic-into-cleaner-conversations/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Review Relevance Turns Decent Rochester Traffic Into Cleaner Conversations</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/form-clarity-turns-decent-traffic-into-cleaner-conversations-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Form Clarity Turns Decent Traffic Into Cleaner Conversations on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/separate-page-hierarchy-so-search-and-human-reading-point-to-the-same-priority-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Separate Page Hierarchy So Search and Human Reading Point to the Same Priority on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/clear-routes-beat-clever-menus-on-high-stakes-websites-in-rochester-mn/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Clear Routes Beat Clever Menus on High Stakes Websites in Rochester MN</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/homepage-dependence-the-case-for-fewer-mixed-signals-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Homepage Dependence The Case for Fewer Mixed Signals on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/control-page-width-before-readability-starts-falling-apart-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Control Page Width Before Readability Starts Falling Apart on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:09Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/category-logic-usually-fails-when-templates-multiply/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Category Logic Usually Fails When Templates Multiply</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/a-better-page-is-often-just-a-better-sequence/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A Better Page Is Often Just a Better Sequence</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/lead-filter-copy-where-trust-starts-before-the-form/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Lead Filter Copy: Where Trust Starts Before the Form</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/category-logic-often-reveals-whether-the-business-is-overexplaining/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Category Logic Often Reveals Whether the Business Is Overexplaining</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/site-architecture-decides-whether-good-writing-gets-a-chance/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Site Architecture Decides Whether Good Writing Gets a Chance</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/risk-framing-changes-how-credible-a-flexible-offer-feels/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Risk Framing Changes How Credible a Flexible Offer Feels</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/risk-framing-gets-stronger-when-proof-arrives-in-sequence/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Risk Framing Gets Stronger When Proof Arrives in Sequence</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/risk-framing-reduces-how-much-selling-the-copy-has-to-do/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Risk Framing Reduces How Much Selling the Copy Has to Do</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/risk-framing-becomes-visible-when-the-homepage-is-carrying-too-much/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Risk Framing Becomes Visible When the Homepage Is Carrying Too Much</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/scannable-differentiation-matters-most-when-buyers-are-still-comparing/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Scannable Differentiation Matters Most When Buyers Are Still Comparing</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/visitors-want-landmarks-more-than-cleverness-on-rochester-service-pages/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Visitors Want Landmarks More Than Cleverness on Rochester Service Pages</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/use-crosslinks-to-confirm-direction-not-create-more-work-on-rochester-pages/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Use Crosslinks to Confirm Direction Not Create More Work on Rochester Pages</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/review-relevance-matters-most-when-rochester-buyers-are-still-comparing/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Review Relevance Matters Most When Rochester Buyers Are Still Comparing</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/what-makes-a-rochester-visitor-trust-a-service-boundary/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>What Makes a Rochester Visitor Trust a Service Boundary</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/clarify-rochester-category-pages-so-they-narrow-choices-before-the-scroll-gets-heavy/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Clarify Rochester Category Pages So They Narrow Choices Before the Scroll Gets Heavy</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/form-clarity-matters-most-when-buyers-are-still-comparing-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Form Clarity Matters Most When Buyers Are Still Comparing on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/separate-form-confirmation-so-the-next-step-feels-clear-and-safe-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Separate Form Confirmation So the Next Step Feels Clear and Safe on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/the-offer-should-get-sharper-as-the-scroll-gets-deeper-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The Offer Should Get Sharper as the Scroll Gets Deeper on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/support-page-strategy-an-overlooked-source-of-page-friction-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Support Page Strategy An Overlooked Source of Page Friction on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/place-micro-reassurance-beside-risk-not-beneath-the-fold-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:35:04Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Place Micro Reassurance Beside Risk Not Beneath the Fold on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:35:04Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/high-intent-visitors-notice-vagueness-faster-than-clutter/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>High Intent Visitors Notice Vagueness Faster Than Clutter</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/page-width-restraint-the-difference-between-more-pages-and-better-pages/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Page Width Restraint: The Difference Between More Pages and Better Pages</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/category-logic-does-more-seo-work-than-most-teams-realize/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Category Logic Does More SEO Work Than Most Teams Realize</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/proof-should-confirm-fit-not-merely-display-popularity/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Proof Should Confirm Fit Not Merely Display Popularity</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/trust-transfer-the-case-for-fewer-mixed-signals/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Trust Transfer: The Case for Fewer Mixed Signals</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/risk-framing-matters-most-when-buyers-are-still-comparing/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Risk Framing Matters Most When Buyers Are Still Comparing</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/risk-framing-turns-decent-traffic-into-cleaner-conversations/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Risk Framing Turns Decent Traffic Into Cleaner Conversations</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/risk-framing-does-more-seo-work-than-most-teams-realize/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Risk Framing Does More SEO Work Than Most Teams Realize</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/risk-framing-usually-fails-when-templates-multiply/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Risk Framing Usually Fails When Templates Multiply</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/risk-framing-often-reveals-whether-the-business-is-overexplaining/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Risk Framing Often Reveals Whether the Business Is Overexplaining</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/message-layering-gets-easier-to-maintain-when-the-rules-are-explicit/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Message Layering Gets Easier to Maintain When the Rules Are Explicit</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/where-page-hierarchy-matters-most-for-seo-on-rochester-websites/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Where Page Hierarchy Matters Most for SEO on Rochester Websites</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/clarify-risk-language-so-rochester-buyers-understand-the-stakes-early/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Clarify Risk Language So Rochester Buyers Understand the Stakes Early</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/measurement-gets-messy-when-page-roles-stay-ambiguous-on-rochester-sites/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Measurement Gets Messy When Page Roles Stay Ambiguous on Rochester Sites</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/comparison-architecture-is-what-makes-rochester-support-content-pull-its-weight/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Comparison Architecture Is What Makes Rochester Support Content Pull Its Weight</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/price-context-becomes-visible-when-the-homepage-is-carrying-too-much-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Price Context Becomes Visible When the Homepage Is Carrying Too Much on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/separate-supporting-links-so-related-pages-pull-in-the-same-direction-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Separate Supporting Links So Related Pages Pull in the Same Direction on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/a-long-page-should-feel-like-progress-not-accumulation-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A Long Page Should Feel Like Progress Not Accumulation on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/review-placement-the-case-for-fewer-mixed-signals-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Review Placement The Case for Fewer Mixed Signals on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/give-comparison-pages-a-cleaner-job-than-persuasion-alone-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:59Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Give Comparison Pages a Cleaner Job Than Persuasion Alone on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:59Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/micro-reassurance-the-case-for-fewer-mixed-signals/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Micro Reassurance: The Case for Fewer Mixed Signals</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/category-logic-matters-most-when-buyers-are-still-comparing/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Category Logic Matters Most When Buyers Are Still Comparing</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/support-content-should-explain-the-hard-parts-not-repeat-the-easy-parts/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Support Content Should Explain the Hard Parts Not Repeat the Easy Parts</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/page-purpose-signals-the-difference-between-more-pages-and-better-pages/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Page Purpose Signals: The Difference Between More Pages and Better Pages</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/category-logic-turns-decent-traffic-into-cleaner-conversations/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Category Logic Turns Decent Traffic Into Cleaner Conversations</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/comparison-readiness-often-reveals-whether-the-business-is-overexplaining/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Comparison Readiness Often Reveals Whether the Business Is Overexplaining</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/comparison-readiness-changes-how-credible-a-flexible-offer-feels/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Comparison Readiness Changes How Credible a Flexible Offer Feels</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/comparison-readiness-gets-stronger-when-proof-arrives-in-sequence/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Comparison Readiness Gets Stronger When Proof Arrives in Sequence</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/comparison-readiness-reduces-how-much-selling-the-copy-has-to-do/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Comparison Readiness Reduces How Much Selling the Copy Has to Do</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/comparison-readiness-becomes-visible-when-the-homepage-is-carrying-too-much/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Comparison Readiness Becomes Visible When the Homepage Is Carrying Too Much</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/clarify-hub-pages-so-they-explain-the-system-instead-of-echoing-it/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Clarify Hub Pages So They Explain the System Instead of Echoing It</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/confident-buyers-still-need-direction-on-high-stakes-rochester-pages/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Confident Buyers Still Need Direction on High Stakes Rochester Pages</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/information-ownership-improves-conversion-quality-on-rochester-websites/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Information Ownership Improves Conversion Quality on Rochester Websites</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/price-ambiguity-feels-expensive-before-it-feels-flexible-on-rochester-sites/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Price Ambiguity Feels Expensive Before It Feels Flexible on Rochester Sites</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/keep-similar-rochester-pages-from-competing-for-the-same-visitor-need/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keep Similar Rochester Pages From Competing for the Same Visitor Need</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/price-context-reduces-how-much-selling-the-copy-has-to-do-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Price Context Reduces How Much Selling the Copy Has to Do on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/separate-location-pages-so-repetition-does-not-weaken-trust-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Separate Location Pages So Repetition Does Not Weaken Trust on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/hero-sections-need-less-mood-and-more-direction-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Hero Sections Need Less Mood and More Direction on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/message-escalation-the-case-for-fewer-mixed-signals-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Message Escalation The Case for Fewer Mixed Signals on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/design-contact-paths-for-uncertain-buyers-not-just-ready-buyers-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Design Contact Paths for Uncertain Buyers Not Just Ready Buyers on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/more-content-becomes-noise-when-page-ownership-is-missing/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>More Content Becomes Noise When Page Ownership Is Missing</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/content-decay-prevention-an-overlooked-source-of-page-friction/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Content Decay Prevention: An Overlooked Source of Page Friction</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/visitors-trust-pages-that-reveal-their-logic-early/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Visitors Trust Pages That Reveal Their Logic Early</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/page-roles-are-the-hidden-backbone-of-sustainable-seo/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Page Roles Are the Hidden Backbone of Sustainable SEO</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/search-traffic-reads-with-skepticism-not-patience/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Search Traffic Reads With Skepticism Not Patience</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/comparison-readiness-turns-decent-traffic-into-cleaner-conversations/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Comparison Readiness Turns Decent Traffic Into Cleaner Conversations</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/strong-comparison-content-makes-the-next-click-easier/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Strong Comparison Content Makes the Next Click Easier</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/comparison-readiness-does-more-seo-work-than-most-teams-realize/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Comparison Readiness Does More SEO Work Than Most Teams Realize</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/page-purpose-should-be-visible-before-the-midpoint/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Page Purpose Should Be Visible Before the Midpoint</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/comparison-readiness-usually-fails-when-templates-multiply/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Comparison Readiness Usually Fails When Templates Multiply</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/topic-boundaries-are-the-part-of-rochester-website-strategy-most-teams-skip/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Topic Boundaries Are the Part of Rochester Website Strategy Most Teams Skip</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/templates-should-protect-meaning-not-just-layout-on-rochester-websites/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Templates Should Protect Meaning Not Just Layout on Rochester Websites</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/turn-long-scrolls-into-clear-evaluation-steps-on-rochester-service-pages/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Turn Long Scrolls Into Clear Evaluation Steps on Rochester Service Pages</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/message-layering-helps-organic-traffic-land-on-rochester-pages-with-cleaner-intent/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Message Layering Helps Organic Traffic Land on Rochester Pages With Cleaner Intent</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/what-keeps-scannable-rochester-pages-from-feeling-thin/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>What Keeps Scannable Rochester Pages From Feeling Thin</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/price-context-gets-stronger-when-proof-arrives-in-sequence-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Price Context Gets Stronger When Proof Arrives in Sequence on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/separate-redirect-logic-so-old-urls-protect-meaning-as-well-as-traffic-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Separate Redirect Logic So Old URLs Protect Meaning As Well As Traffic on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/service-menus-should-reflect-doubt-not-organizational-charts-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Service Menus Should Reflect Doubt Not Organizational Charts on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/page-sequencing-the-case-for-fewer-mixed-signals-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Page Sequencing The Case for Fewer Mixed Signals on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/use-subheads-to-carry-meaning-not-just-break-up-space-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Use Subheads to Carry Meaning Not Just Break Up Space on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/the-best-internal-links-reduce-work-for-the-reader-on-rochester-websites/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The Best Internal Links Reduce Work for the Reader on Rochester Websites</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/clarify-search-promises-so-rochester-landing-pages-feel-earned/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Clarify Search Promises So Rochester Landing Pages Feel Earned</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/good-forms-feel-precise-before-they-feel-short-on-rochester-service-sites/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Good Forms Feel Precise Before They Feel Short on Rochester Service Sites</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/what-makes-a-rochester-page-feel-calm-even-when-it-covers-a-lot/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>What Makes a Rochester Page Feel Calm Even When It Covers a Lot</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/search-coverage-needs-restraint-as-much-as-expansion/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Search Coverage Needs Restraint as Much as Expansion</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/reassurance-works-better-when-it-names-the-risk/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Reassurance Works Better When It Names the Risk</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/long-scrolls-need-chapters-even-when-they-are-not-called-chapters/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Long Scrolls Need Chapters Even When They Are Not Called Chapters</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/good-lead-quality-often-starts-with-better-self-selection/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Good Lead Quality Often Starts With Better Self Selection</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/the-contact-path-should-feel-like-a-continuation-not-a-cliff/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The Contact Path Should Feel Like a Continuation Not a Cliff</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/clarify-page-introductions-so-rochester-visitors-know-what-the-page-will-and-will-not-do/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Clarify Page Introductions So Rochester Visitors Know What the Page Will and Will Not Do</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/put-price-context-near-the-moment-of-hesitation-on-rochester-websites/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Put Price Context Near the Moment of Hesitation on Rochester Websites</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/cta-restraint-controls-whether-a-long-rochester-page-feels-guided-or-heavy/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>CTA Restraint Controls Whether a Long Rochester Page Feels Guided or Heavy</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/when-more-clarity-is-better-than-more-conversion-copy-on-rochester-pages/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>When More Clarity Is Better Than More Conversion Copy on Rochester Pages</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/complex-services-need-structure-before-they-need-persuasion-on-rochester-sites/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Complex Services Need Structure Before They Need Persuasion on Rochester Sites</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/make-cta-language-feel-like-the-next-step-for-rochester-mn-website-visitors/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Make CTA Language Feel Like the Next Step for Rochester MN Website Visitors</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/clarify-process-sections-so-rochester-buyers-can-picture-the-work-without-guessing/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Clarify Process Sections So Rochester Buyers Can Picture the Work Without Guessing</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/search-relevance-falls-when-page-roles-blur-together-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Search Relevance Falls When Page Roles Blur Together on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/keep-proof-dense-enough-to-matter-and-light-enough-to-scan-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keep Proof Dense Enough to Matter and Light Enough to Scan on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/treat-content-refreshes-like-architecture-work-not-housekeeping-on-rochester-mn-websites/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Treat Content Refreshes Like Architecture Work Not Housekeeping on Rochester MN Websites</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/19/layout-restraint-the-case-for-fewer-mixed-signals/</loc>
  <lastmod>2026-04-19T14:34:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Layout Restraint: The Case for Fewer Mixed Signals</news:title>
   <news:publication_date>2026-04-19T14:34:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-anchor-text-discipline/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your anchor text discipline</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-anchor-text-discipline-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping anchor text discipline maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-anchor-text-discipline-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger anchor text discipline without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-anchor-text-discipline-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling anchor text discipline before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-homepage-message-order-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping homepage message order maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-homepage-message-order-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger homepage message order without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-homepage-message-order-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling homepage message order before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-page-depth-planning-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Page Depth Planning before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-page-depth-planning-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Page Depth Planning to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-pricing-page-structure/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your pricing page structure</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-pricing-page-structure-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping pricing page structure maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-pricing-page-structure-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger pricing page structure without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-pricing-page-structure-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling pricing page structure before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-objection-handling-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:08:03Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Objection Handling before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:08:03Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-case-study-placement-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Case Study Placement to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-case-study-placement/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered case study placement</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-case-study-placement/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to case study placement</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-case-study-placement/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your case study placement</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-case-study-placement-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping case study placement maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-decision-support-content-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling decision support content before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-page-naming-conventions-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Page Naming Conventions before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-page-naming-conventions-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Page Naming Conventions to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-page-naming-conventions/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered page naming conventions</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-page-naming-conventions/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to page naming conventions</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-topic-clusters-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling topic clusters before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-redirect-governance-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Redirect Governance before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-redirect-governance-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Redirect Governance to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-redirect-governance/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered redirect governance</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-redirect-governance/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to redirect governance</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-footer-strategy/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered footer strategy</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-footer-strategy/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to footer strategy</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-footer-strategy/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your footer strategy</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-footer-strategy-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping footer strategy maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-anchor-text-discipline/</loc>
  <lastmod>2026-04-18T18:07:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to anchor text discipline</news:title>
   <news:publication_date>2026-04-18T18:07:58Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-message-hierarchy-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:56Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling message hierarchy before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-pricing-page-structure-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:57Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Pricing Page Structure before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-pricing-page-structure-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:57Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Pricing Page Structure to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-pricing-page-structure/</loc>
  <lastmod>2026-04-18T18:07:57Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered pricing page structure</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-pricing-page-structure/</loc>
  <lastmod>2026-04-18T18:07:57Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to pricing page structure</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-error-state-design-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping error state design maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-error-state-design-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger error state design without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-error-state-design-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling error state design before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-footer-strategy-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Footer Strategy before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-footer-strategy-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Footer Strategy to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-review-schema-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping review schema maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-review-schema-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger review schema without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-review-schema-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling review schema before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-anchor-text-discipline-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Anchor Text Discipline before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-anchor-text-discipline/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered anchor text discipline</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-homepage-message-order-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Homepage Message Order before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-homepage-message-order-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Homepage Message Order to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-homepage-message-order/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered homepage message order</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-homepage-message-order/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to homepage message order</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-homepage-message-order/</loc>
  <lastmod>2026-04-18T18:07:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your homepage message order</news:title>
   <news:publication_date>2026-04-18T18:07:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-support-content/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your support content</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-support-content-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping support content maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-support-content-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger support content without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-support-content-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling support content before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-case-study-placement-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Case Study Placement before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-decision-support-content/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered decision support content</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-decision-support-content/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to decision support content</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-decision-support-content/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your decision support content</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-decision-support-content-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping decision support content maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-decision-support-content-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger decision support content without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-topic-clusters/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered topic clusters</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-topic-clusters/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to topic clusters</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-topic-clusters/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your topic clusters</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-topic-clusters-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping topic clusters maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-topic-clusters-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:49Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger topic clusters without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:49Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-filtering-logic-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger filtering logic without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-filtering-logic-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling filtering logic before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-topic-clusters-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Topic Clusters before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-topic-clusters-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Topic Clusters to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-lead-qualification-copy-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling lead qualification copy before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-error-state-design-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Error State Design before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-error-state-design-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Error State Design to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-error-state-design/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered error state design</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-error-state-design/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to error state design</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-error-state-design/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your error state design</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-review-schema-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Review Schema before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-review-schema-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Review Schema to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-review-schema/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered review schema</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-review-schema/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to review schema</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-review-schema/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your review schema</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-mobile-thumb-flow/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to mobile thumb flow</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-mobile-thumb-flow/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your mobile thumb flow</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-mobile-thumb-flow-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping mobile thumb flow maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-mobile-thumb-flow-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger mobile thumb flow without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-mobile-thumb-flow-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:45Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling mobile thumb flow before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:45Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-search-intent-mapping-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling search intent mapping before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-mobile-thumb-flow-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Mobile Thumb Flow before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-mobile-thumb-flow-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Mobile Thumb Flow to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-mobile-thumb-flow/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered mobile thumb flow</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-message-hierarchy/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered message hierarchy</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-message-hierarchy/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to message hierarchy</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-message-hierarchy/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your message hierarchy</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-message-hierarchy-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping message hierarchy maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-message-hierarchy-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger message hierarchy without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-navigation-labels-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling navigation labels before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-support-content-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Support Content before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-support-content-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Support Content to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-support-content/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered support content</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-support-content/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to support content</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-snippet-alignment-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping snippet alignment maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-snippet-alignment-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger snippet alignment without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-snippet-alignment-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling snippet alignment before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-decision-support-content-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Decision Support Content before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-decision-support-content-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Decision Support Content to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-filtering-logic-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:40Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping filtering logic maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:40Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-snippet-alignment-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Snippet Alignment to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-snippet-alignment/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered snippet alignment</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-snippet-alignment/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to snippet alignment</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-snippet-alignment/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your snippet alignment</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-filtering-logic-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Filtering Logic before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-filtering-logic-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Filtering Logic to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-filtering-logic/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered filtering logic</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-filtering-logic/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to filtering logic</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-filtering-logic/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your filtering logic</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-lead-qualification-copy/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered lead qualification copy</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-lead-qualification-copy/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to lead qualification copy</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-lead-qualification-copy/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your lead qualification copy</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-lead-qualification-copy-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping lead qualification copy maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-lead-qualification-copy-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger lead qualification copy without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-editorial-consistency/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered editorial consistency</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-editorial-consistency/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to editorial consistency</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-editorial-consistency/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your editorial consistency</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-editorial-consistency-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger editorial consistency without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-editorial-consistency-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling editorial consistency before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-search-intent-mapping-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger search intent mapping without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:35Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-content-pruning-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger content pruning without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-content-pruning-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling content pruning before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-editorial-consistency-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Editorial Consistency before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-editorial-consistency-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Editorial Consistency to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-search-intent-mapping-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Search Intent Mapping to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-search-intent-mapping/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered search intent mapping</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-search-intent-mapping/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to search intent mapping</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-search-intent-mapping/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your search intent mapping</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-search-intent-mapping-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping search intent mapping maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-semantic-structure-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping semantic structure maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-semantic-structure-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger semantic structure without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-semantic-structure-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling semantic structure before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-message-hierarchy-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Message Hierarchy before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-message-hierarchy-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Message Hierarchy to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-navigation-labels/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered navigation labels</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-navigation-labels/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to navigation labels</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-navigation-labels/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your navigation labels</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-navigation-labels-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping navigation labels maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-navigation-labels-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger navigation labels without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-snippet-alignment-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Snippet Alignment before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:31Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-microcopy-clarity-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger microcopy clarity without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-microcopy-clarity-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling microcopy clarity before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-navigation-labels-before-traffic-scales-2/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Navigation Labels before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-navigation-labels-to-improve-lead-quality-2/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Navigation Labels to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-category-architecture/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to category architecture</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-category-architecture/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your category architecture</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-category-architecture-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping category architecture maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-category-architecture-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger category architecture without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-category-architecture-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling category architecture before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-comparison-tables/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to comparison tables</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-comparison-tables/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your comparison tables</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-comparison-tables-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping comparison tables maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-comparison-tables-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger comparison tables without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-comparison-tables-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling comparison tables before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-proof-placement-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping proof placement maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-proof-placement-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger proof placement without a full redesign</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-proof-placement-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling proof placement before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-lead-qualification-copy-before-traffic-scales/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Lead Qualification Copy before traffic scales</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-lead-qualification-copy-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Lead Qualification Copy to improve lead quality</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-content-pruning-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T18:07:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping content pruning maintainable at scale</news:title>
   <news:publication_date>2026-04-18T18:07:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-content-pruning-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Content Pruning to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-content-pruning/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered content pruning</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-content-pruning/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your content pruning</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-pricing-explanation/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your pricing explanation</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-pricing-explanation-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping pricing explanation maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-pricing-explanation-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger pricing explanation without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-pricing-explanation-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling pricing explanation before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-search-intent-mapping-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Search Intent Mapping before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-semantic-structure-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Semantic Structure before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-semantic-structure-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Semantic Structure to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-semantic-structure/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered semantic structure</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-semantic-structure/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to semantic structure</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-semantic-structure/</loc>
  <lastmod>2026-04-18T17:43:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your semantic structure</news:title>
   <news:publication_date>2026-04-18T17:43:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-microcopy-clarity/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered microcopy clarity</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-microcopy-clarity/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to microcopy clarity</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-microcopy-clarity/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your microcopy clarity</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-button-language-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger button language without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-button-language-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling button language before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-category-architecture-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Category Architecture before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-category-architecture-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Category Architecture to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-category-architecture/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered category architecture</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-internal-search-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger internal search without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-internal-search-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling internal search before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-comparison-tables-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Comparison Tables before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-comparison-tables-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Comparison Tables to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-comparison-tables/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered comparison tables</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-proof-placement-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Proof Placement before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-proof-placement-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Proof Placement to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-proof-placement/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered proof placement</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-proof-placement/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to proof placement</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-proof-placement/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your proof placement</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-scannable-formatting-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling scannable formatting before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-content-pruning-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:48Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Content Pruning before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:48Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-scannable-formatting/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered scannable formatting</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-scannable-formatting/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to scannable formatting</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-scannable-formatting/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your scannable formatting</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-scannable-formatting-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping scannable formatting maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-scannable-formatting-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger scannable formatting without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-trust-sequencing-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling trust sequencing before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-pricing-explanation-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Pricing Explanation before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-pricing-explanation-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Pricing Explanation to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-pricing-explanation/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered pricing explanation</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-pricing-explanation/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to pricing explanation</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-expectation-setting-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping expectation setting maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-expectation-setting-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger expectation setting without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-expectation-setting-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling expectation setting before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-service-page-intent-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger service page intent without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-service-page-intent-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling service page intent before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-above-the-fold-messaging/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to above the fold messaging</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-above-the-fold-messaging/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your above the fold messaging</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-above-the-fold-messaging-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping above the fold messaging maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-above-the-fold-messaging-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger above the fold messaging without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-above-the-fold-messaging-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:43Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling above the fold messaging before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:43Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-expectation-setting-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Expectation Setting before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-expectation-setting-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Expectation Setting to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-expectation-setting/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered expectation setting</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-expectation-setting/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to expectation setting</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-expectation-setting/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your expectation setting</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-cta-hierarchy-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling CTA hierarchy before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-service-page-intent/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered service page intent</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-service-page-intent/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to service page intent</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-service-page-intent/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your service page intent</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-service-page-intent-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping service page intent maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-button-language-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Button Language to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-button-language/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered button language</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-button-language/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to button language</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-button-language/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your button language</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-button-language-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping button language maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-internal-search-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Internal Search to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-internal-search/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered internal search</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-internal-search/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to internal search</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-internal-search/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your internal search</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-internal-search-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:38Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping internal search maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:38Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-form-sequencing/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your form sequencing</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-form-sequencing-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping form sequencing maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-form-sequencing-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger form sequencing without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-form-sequencing-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling form sequencing before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-internal-search-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Internal Search before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-template-discipline-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger template discipline without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-template-discipline-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling template discipline before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-above-the-fold-messaging-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Above The Fold Messaging before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-above-the-fold-messaging-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Above The Fold Messaging to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-above-the-fold-messaging/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered above the fold messaging</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-resource-hub-design-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping resource hub design maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-resource-hub-design-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger resource hub design without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-resource-hub-design-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling resource hub design before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-footer-strategy-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling footer strategy before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-scannable-formatting-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Scannable Formatting to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-trust-sequencing/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered trust sequencing</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-trust-sequencing/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to trust sequencing</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-trust-sequencing/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your trust sequencing</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-trust-sequencing-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping trust sequencing maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-trust-sequencing-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:34Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger trust sequencing without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:34Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-information-scent-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping information scent maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-information-scent-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger information scent without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-information-scent-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling information scent before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-trust-sequencing-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Trust Sequencing before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-trust-sequencing-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Trust Sequencing to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-whitespace-discipline/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to whitespace discipline</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-whitespace-discipline/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your whitespace discipline</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-whitespace-discipline-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping whitespace discipline maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-whitespace-discipline-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger whitespace discipline without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-whitespace-discipline-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling whitespace discipline before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-cta-hierarchy/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered CTA hierarchy</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-cta-hierarchy/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to CTA hierarchy</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-cta-hierarchy/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your CTA hierarchy</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-cta-hierarchy-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping CTA hierarchy maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-cta-hierarchy-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger CTA hierarchy without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-entity-coverage/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your entity coverage</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-entity-coverage-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping entity coverage maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-entity-coverage-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger entity coverage without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-entity-coverage-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling entity coverage before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-button-language-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:30Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Button Language before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-page-depth-planning-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling page depth planning before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-entity-coverage-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Entity Coverage before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-entity-coverage-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Entity Coverage to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-entity-coverage/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered entity coverage</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-entity-coverage/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to entity coverage</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-faq-structure-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling FAQ structure before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-form-sequencing-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Form Sequencing before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-form-sequencing-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Form Sequencing to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-form-sequencing/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered form sequencing</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-form-sequencing/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to form sequencing</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-template-discipline-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Template Discipline to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-template-discipline/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered template discipline</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-template-discipline/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to template discipline</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-template-discipline/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your template discipline</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-template-discipline-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping template discipline maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-resource-hub-design-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Resource Hub Design before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-resource-hub-design-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Resource Hub Design to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-resource-hub-design/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered resource hub design</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-resource-hub-design/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to resource hub design</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-resource-hub-design/</loc>
  <lastmod>2026-04-18T17:43:26Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your resource hub design</news:title>
   <news:publication_date>2026-04-18T17:43:26Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-scannable-formatting-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Scannable Formatting before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-content-pruning/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to content pruning</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-editorial-consistency-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping editorial consistency maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-anchor-text-discipline-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking anchor text discipline to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-information-scent-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Information Scent before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-information-scent-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Information Scent to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-information-scent/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered information scent</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-information-scent/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to information scent</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-information-scent/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your information scent</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-accessibility-signals-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger accessibility signals without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-accessibility-signals-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling accessibility signals before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-whitespace-discipline-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Whitespace Discipline before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-whitespace-discipline-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Whitespace Discipline to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-whitespace-discipline/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered whitespace discipline</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-offer-framing-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Offer Framing to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-cta-hierarchy-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking CTA Hierarchy to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-service-page-intent-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Service Page Intent to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-microcopy-clarity-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Microcopy Clarity to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-navigation-labels-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking Navigation Labels to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-faq-structure-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:22Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing FAQ Structure before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:22Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-service-page-intent-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Service Page Intent before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-microcopy-clarity-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Microcopy Clarity before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-navigation-labels-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Navigation Labels before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/rethinking-faq-structure-to-improve-lead-quality/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Rethinking FAQ Structure to improve lead quality</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-page-depth-planning/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered page depth planning</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-page-depth-planning/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to page depth planning</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-page-depth-planning/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your page depth planning</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-page-depth-planning-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping page depth planning maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-page-depth-planning-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger page depth planning without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/the-hidden-cost-of-underpowered-faq-structure/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>The hidden cost of underpowered FAQ structure</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/a-cleaner-approach-to-faq-structure/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>A cleaner approach to FAQ structure</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-faq-structure/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your FAQ structure</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-faq-structure-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping FAQ structure maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-faq-structure-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger FAQ structure without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/before-another-redesign-audit-your-redirect-governance/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Before another redesign audit your redirect governance</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/keeping-redirect-governance-maintainable-at-scale/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Keeping redirect governance maintainable at scale</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-redirect-governance-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger redirect governance without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/untangling-redirect-governance-before-it-slows-buyer-decisions/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Untangling redirect governance before it slows buyer decisions</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/fixing-template-discipline-before-traffic-scales/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Fixing Template Discipline before traffic scales</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://cantthinkofaname.com/2026/04/18/stronger-footer-strategy-without-a-full-redesign/</loc>
  <lastmod>2026-04-18T17:43:17Z</lastmod>
  <news:news>
   <news:publication>
    <news:name></news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Stronger footer strategy without a full redesign</news:title>
   <news:publication_date>2026-04-18T17:43:17Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
</urlset>
